Enables teams that work on new launches of products or services
There are a number of ways to position your product or service. It starts with who your shopper is and what is the need is your brand addressing.It takes time, research and expertise to find brand positioning. I have designed this framework to simplify the understanding and to give the new product/service team a point to start building. As the prototype gets refined by testing with customers, so does brand positioning and shopper marketing. It is a simple, six- dimensional framework to help you understand your brand personality and your shoppers' expectations.
Understand what is brand personality and its impact on customer acceptance. Through some quick questions and reflections, map your brand personality with Habits for Thinking framework.
For teams who have a well-defined brand personality, this exercise is to map the personality with the framework.
The session begins with definitions of customer and shopper for the brand. It progresses to define shopper personality. The framework has been designed to simplify the complex behaviour of shopper, often influenced by other factors including the customer. One brand can have one or more types of shopper personality.
In this session, the brand and shopper personality are mirrored. The session is to spot insights, positioning niche for the brand and communication tenets.
Vishakha Singh is the creator of SHIFT — a breakthrough framework built on mental models and habit design that helps people think better, not just work harder.
As a columnist, educator, and speaker, Vishakha brings together ideas from behavioral science, business strategy, and cognitive psychology to teach thinking as a skill — one that can be trained, measured, and transformed.
Her work spans leadership development, learning innovation, and decision-making tools for individuals and teams. She’s also the mind behind Daisy Mausi, a sharp and witty character who observes the modern workplace from her blue couch.
Vishakha’s sessions are practical, personal, and powerful — helping you shift how you think, lead, and grow
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