Two German Shepherds in elegant traditional Indian attire sitting regally in an ornate room with the text asking if 'saas' can be called 'aunty', then can 'anti' be called 'sassy'German Shepherd in red traditional dress holding a serum bottle in a luxurious room with mirrors, introducing 'Sassy-ageing serum'
The word 'anti-ageing' kills the joy of living longer. Call it radiant, call it sassy - same serum, same glow, better attitude. Because ageing is a gift worth celebrating, not something to be 'anti' about. #changethename #removestigma
Jul 4, 2025
Anti-ageing product users start as early as their late twenties. We've marketed the fear of getting older instead of celebrating living. Let us replace 'anti' #changethename #celebrateageing #sassyageing #wordsmatter #antiageing #removestigma
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