Decision Making
September 15, 2025
6
Min
The Compound Effect of 'Maybe': How Indecision Is Costing You Everything
Decision Making
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When we treat indecision as harmless, we overlook how it compounds. Like unpaid interest, small stalls accumulate into heavy liabilities on our leadership ledger.
Harvard Business Review once found that organisations lose an average of 530,000 workdays a year due to decision paralysis in management layers. Translate that into revenue, culture, and lost market share, and it becomes clear: indecision is not neutral. It is an active drain.
In our coaching work, we often see leaders who are decisive in crises yet leak value in the in-between. The silent “maybe” moments - “Let’s revisit this later”, “I’m not sure yet”, “Let’s see how it plays out” - cost them both momentum and credibility.
The truth: your people, partners, and even your competitors are paying attention. When you hesitate, someone else advances.
We have developed what we call the Indecision Cost Framework, a way to calculate and confront the compound effect of delayed choices. It has four elements:
Let’s walk through each with examples.
Every “maybe” stretches the decision cycle. A three-week delay in approving a marketing campaign can mean missing the peak buying season. A six-month stall on a systems upgrade can mean staff spending thousands of hours on manual workarounds.
Reflection prompt: Which of your current “pending” decisions is already past its original deadline?
Micro-action: Pick one overdue decision and either move it to “yes” or “no” within 48 hours.
Opportunities rarely wait. Competitors, customers, or shifting market dynamics claim them. Think of a high-potential hire: taking two months to confirm an offer while HR circles approvals may lose the candidate. The lost upside is often larger than the cost of rushing imperfectly.
Reflection prompt: Where has a delay cost you more upside than the risk you were trying to avoid?
Micro-action: Set a “decision expiry date” whenever new opportunities arise.
Undecided items are not neutral; they take up space in your cognitive bandwidth. That product partnership you “still need to think about” shows up every morning as background noise. Multiply this by ten decisions, and your mental RAM is clogged.
Reflection prompt: Which three decisions consume the most mental energy despite not moving forward?
Micro-action: Use a “decision parking lot” - if you will not address it this quarter, remove it from your mental loop and calendar a revisit date.
This is the least visible and most corrosive. When leaders consistently stall, teams learn that speed does not matter. Initiative slows. Meetings spiral. People start protecting themselves with more memos, more approvals, more delays.
Reflection prompt: What silent lesson is your decision pace teaching your team right now?
Micro-action: In your next team meeting, model fast clarity on one decision, even if imperfect, to signal pace matters.
How do you move from chronic “maybe” to disciplined decision-making? We recommend applying what we call the Decision Velocity Loop. It has three steps:
Pro Tip: When in doubt, assign a decision “owner”, not a committee. Accountability accelerates clarity.
Take 10 minutes today:
Once you see the figure, the cost of “maybe” is no longer invisible.
Prompt 1: If my team made decisions at twice the current speed, what would be different in our performance one year from now?
Prompt 2: Which single “maybe” from the last six months do I most regret, and what would have been the bold alternative?
The compounding effect of “maybe” is real, but so is the compounding effect of disciplined decisiveness. Leaders who practice faster clarity see measurable benefits: shorter cycle times, bolder teams, and reputations for reliability. Incremental improvements in decision velocity add up to exponential cultural and financial returns.
This week, conduct your Decision Audit. Identify the one stalled decision with the highest cost. Decide - yes or no - and communicate it clearly. That single act can set a new pace for your organisation.
Team SHIFT
Every leader we know can recall a decision they delayed too long. The expansion project that missed its window. The hire they hesitated on until another company swooped in. The personal health choice that drifted for years until it demanded crisis-mode attention. Each one of those “maybes” had a price tag. The problem is, we rarely tally it.
When we treat indecision as harmless, we overlook how it compounds. Like unpaid interest, small stalls accumulate into heavy liabilities on our leadership ledger.
Harvard Business Review once found that organisations lose an average of 530,000 workdays a year due to decision paralysis in management layers. Translate that into revenue, culture, and lost market share, and it becomes clear: indecision is not neutral. It is an active drain.
In our coaching work, we often see leaders who are decisive in crises yet leak value in the in-between. The silent “maybe” moments - “Let’s revisit this later”, “I’m not sure yet”, “Let’s see how it plays out” - cost them both momentum and credibility.
The truth: your people, partners, and even your competitors are paying attention. When you hesitate, someone else advances.
We have developed what we call the Indecision Cost Framework, a way to calculate and confront the compound effect of delayed choices. It has four elements:
Let’s walk through each with examples.
Every “maybe” stretches the decision cycle. A three-week delay in approving a marketing campaign can mean missing the peak buying season. A six-month stall on a systems upgrade can mean staff spending thousands of hours on manual workarounds.
Reflection prompt: Which of your current “pending” decisions is already past its original deadline?
Micro-action: Pick one overdue decision and either move it to “yes” or “no” within 48 hours.
Opportunities rarely wait. Competitors, customers, or shifting market dynamics claim them. Think of a high-potential hire: taking two months to confirm an offer while HR circles approvals may lose the candidate. The lost upside is often larger than the cost of rushing imperfectly.
Reflection prompt: Where has a delay cost you more upside than the risk you were trying to avoid?
Micro-action: Set a “decision expiry date” whenever new opportunities arise.
Undecided items are not neutral; they take up space in your cognitive bandwidth. That product partnership you “still need to think about” shows up every morning as background noise. Multiply this by ten decisions, and your mental RAM is clogged.
Reflection prompt: Which three decisions consume the most mental energy despite not moving forward?
Micro-action: Use a “decision parking lot” - if you will not address it this quarter, remove it from your mental loop and calendar a revisit date.
This is the least visible and most corrosive. When leaders consistently stall, teams learn that speed does not matter. Initiative slows. Meetings spiral. People start protecting themselves with more memos, more approvals, more delays.
Reflection prompt: What silent lesson is your decision pace teaching your team right now?
Micro-action: In your next team meeting, model fast clarity on one decision, even if imperfect, to signal pace matters.
How do you move from chronic “maybe” to disciplined decision-making? We recommend applying what we call the Decision Velocity Loop. It has three steps:
Pro Tip: When in doubt, assign a decision “owner”, not a committee. Accountability accelerates clarity.
Take 10 minutes today:
Once you see the figure, the cost of “maybe” is no longer invisible.
Prompt 1: If my team made decisions at twice the current speed, what would be different in our performance one year from now?
Prompt 2: Which single “maybe” from the last six months do I most regret, and what would have been the bold alternative?
The compounding effect of “maybe” is real, but so is the compounding effect of disciplined decisiveness. Leaders who practice faster clarity see measurable benefits: shorter cycle times, bolder teams, and reputations for reliability. Incremental improvements in decision velocity add up to exponential cultural and financial returns.
This week, conduct your Decision Audit. Identify the one stalled decision with the highest cost. Decide - yes or no - and communicate it clearly. That single act can set a new pace for your organisation.
Team SHIFT
Every leader we know can recall a decision they delayed too long. The expansion project that missed its window. The hire they hesitated on until another company swooped in. The personal health choice that drifted for years until it demanded crisis-mode attention. Each one of those “maybes” had a price tag. The problem is, we rarely tally it.
When we treat indecision as harmless, we overlook how it compounds. Like unpaid interest, small stalls accumulate into heavy liabilities on our leadership ledger.
Harvard Business Review once found that organisations lose an average of 530,000 workdays a year due to decision paralysis in management layers. Translate that into revenue, culture, and lost market share, and it becomes clear: indecision is not neutral. It is an active drain.
In our coaching work, we often see leaders who are decisive in crises yet leak value in the in-between. The silent “maybe” moments - “Let’s revisit this later”, “I’m not sure yet”, “Let’s see how it plays out” - cost them both momentum and credibility.
The truth: your people, partners, and even your competitors are paying attention. When you hesitate, someone else advances.
We have developed what we call the Indecision Cost Framework, a way to calculate and confront the compound effect of delayed choices. It has four elements:
Let’s walk through each with examples.
Every “maybe” stretches the decision cycle. A three-week delay in approving a marketing campaign can mean missing the peak buying season. A six-month stall on a systems upgrade can mean staff spending thousands of hours on manual workarounds.
Reflection prompt: Which of your current “pending” decisions is already past its original deadline?
Micro-action: Pick one overdue decision and either move it to “yes” or “no” within 48 hours.
Opportunities rarely wait. Competitors, customers, or shifting market dynamics claim them. Think of a high-potential hire: taking two months to confirm an offer while HR circles approvals may lose the candidate. The lost upside is often larger than the cost of rushing imperfectly.
Reflection prompt: Where has a delay cost you more upside than the risk you were trying to avoid?
Micro-action: Set a “decision expiry date” whenever new opportunities arise.
Undecided items are not neutral; they take up space in your cognitive bandwidth. That product partnership you “still need to think about” shows up every morning as background noise. Multiply this by ten decisions, and your mental RAM is clogged.
Reflection prompt: Which three decisions consume the most mental energy despite not moving forward?
Micro-action: Use a “decision parking lot” - if you will not address it this quarter, remove it from your mental loop and calendar a revisit date.
This is the least visible and most corrosive. When leaders consistently stall, teams learn that speed does not matter. Initiative slows. Meetings spiral. People start protecting themselves with more memos, more approvals, more delays.
Reflection prompt: What silent lesson is your decision pace teaching your team right now?
Micro-action: In your next team meeting, model fast clarity on one decision, even if imperfect, to signal pace matters.
How do you move from chronic “maybe” to disciplined decision-making? We recommend applying what we call the Decision Velocity Loop. It has three steps:
Pro Tip: When in doubt, assign a decision “owner”, not a committee. Accountability accelerates clarity.
Take 10 minutes today:
Once you see the figure, the cost of “maybe” is no longer invisible.
Prompt 1: If my team made decisions at twice the current speed, what would be different in our performance one year from now?
Prompt 2: Which single “maybe” from the last six months do I most regret, and what would have been the bold alternative?
The compounding effect of “maybe” is real, but so is the compounding effect of disciplined decisiveness. Leaders who practice faster clarity see measurable benefits: shorter cycle times, bolder teams, and reputations for reliability. Incremental improvements in decision velocity add up to exponential cultural and financial returns.
This week, conduct your Decision Audit. Identify the one stalled decision with the highest cost. Decide - yes or no - and communicate it clearly. That single act can set a new pace for your organisation.
Team SHIFT