The Compound Effect of 'Maybe': How Indecision Is Costing You Everything

Decision Making
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The Compound Effect of 'Maybe': How Indecision Is Costing You Everything

When we treat indecision as harmless, we overlook how it compounds. Like unpaid interest, small stalls accumulate into heavy liabilities on our leadership ledger.

Why This Matters More Than You Think

Harvard Business Review once found that organisations lose an average of 530,000 workdays a year due to decision paralysis in management layers. Translate that into revenue, culture, and lost market share, and it becomes clear: indecision is not neutral. It is an active drain.

In our coaching work, we often see leaders who are decisive in crises yet leak value in the in-between. The silent “maybe” moments - “Let’s revisit this later”, “I’m not sure yet”, “Let’s see how it plays out” - cost them both momentum and credibility.

The truth: your people, partners, and even your competitors are paying attention. When you hesitate, someone else advances.

The Indecision Cost Framework

We have developed what we call the Indecision Cost Framework, a way to calculate and confront the compound effect of delayed choices. It has four elements:

  1. The Time Tax

  2. The Opportunity Erosion

  3. The Energy Drain

  4. The Cultural Signal

Let’s walk through each with examples.

1. The Time Tax

Every “maybe” stretches the decision cycle. A three-week delay in approving a marketing campaign can mean missing the peak buying season. A six-month stall on a systems upgrade can mean staff spending thousands of hours on manual workarounds.

Reflection prompt: Which of your current “pending” decisions is already past its original deadline?

Micro-action: Pick one overdue decision and either move it to “yes” or “no” within 48 hours.

2. The Opportunity Erosion

Opportunities rarely wait. Competitors, customers, or shifting market dynamics claim them. Think of a high-potential hire: taking two months to confirm an offer while HR circles approvals may lose the candidate. The lost upside is often larger than the cost of rushing imperfectly.

Reflection prompt: Where has a delay cost you more upside than the risk you were trying to avoid?

Micro-action: Set a “decision expiry date” whenever new opportunities arise.

3. The Energy Drain

Undecided items are not neutral; they take up space in your cognitive bandwidth. That product partnership you “still need to think about” shows up every morning as background noise. Multiply this by ten decisions, and your mental RAM is clogged.

Reflection prompt: Which three decisions consume the most mental energy despite not moving forward?

Micro-action: Use a “decision parking lot” - if you will not address it this quarter, remove it from your mental loop and calendar a revisit date.

4. The Cultural Signal

This is the least visible and most corrosive. When leaders consistently stall, teams learn that speed does not matter. Initiative slows. Meetings spiral. People start protecting themselves with more memos, more approvals, more delays.

Reflection prompt: What silent lesson is your decision pace teaching your team right now?

Micro-action: In your next team meeting, model fast clarity on one decision, even if imperfect, to signal pace matters.

From Stalling to Momentum: A Practical Shift

How do you move from chronic “maybe” to disciplined decision-making? We recommend applying what we call the Decision Velocity Loop. It has three steps:

  1. Set Decision Timelines Explicitly
    Never leave a decision open-ended. Define when it will be made and by whom.

  2. Use Default Positions
    If no decision is made by X date, what is the default? This prevents inertia from masquerading as safety.

  3. Debrief Consequences, Not Just Outcomes
    Review not only what decision was made but what delay cost you. That audit reinforces urgency in the next cycle.

Pro Tip: When in doubt, assign a decision “owner”, not a committee. Accountability accelerates clarity.

Common Traps We See Leaders Fall Into

  1. The False Search for Certainty
    Waiting until you know everything usually means you know too late. Remedy: decide with 70% of the data.

  2. The Politeness Delay
    Avoiding a tough “no” by keeping someone waiting. Remedy: a fast “no” is kinder than a stretched silence.

  3. The Strategic Stall
    Dressing up avoidance as “monitoring the environment”. Remedy: separate genuine sensing from procrastination.

  4. The Perfectionist’s Freeze
    Believing one wrong move is catastrophic. Remedy: reframe - decisions can often be adjusted, indecision cannot.

Your Executive Decision Audit

Take 10 minutes today:

  • List the top 5 decisions currently “in limbo” under your watch.

  • For each, estimate:


    • Days delayed

    • Revenue or cost impact

    • Energy consumed (1-10 scale)

    • Cultural ripple (low/medium/high)

  • Add them up. That’s your Indecision Bill.

Once you see the figure, the cost of “maybe” is no longer invisible.

Executive Reflection Corner

Prompt 1: If my team made decisions at twice the current speed, what would be different in our performance one year from now?
Prompt 2: Which single “maybe” from the last six months do I most regret, and what would have been the bold alternative?

The Value of Decisive Practice

The compounding effect of “maybe” is real, but so is the compounding effect of disciplined decisiveness. Leaders who practice faster clarity see measurable benefits: shorter cycle times, bolder teams, and reputations for reliability. Incremental improvements in decision velocity add up to exponential cultural and financial returns.

Your Next Strategic Move

This week, conduct your Decision Audit. Identify the one stalled decision with the highest cost. Decide - yes or no - and communicate it clearly. That single act can set a new pace for your organisation.

Team SHIFT

Every leader we know can recall a decision they delayed too long. The expansion project that missed its window. The hire they hesitated on until another company swooped in. The personal health choice that drifted for years until it demanded crisis-mode attention. Each one of those “maybes” had a price tag. The problem is, we rarely tally it.

When we treat indecision as harmless, we overlook how it compounds. Like unpaid interest, small stalls accumulate into heavy liabilities on our leadership ledger.

Why This Matters More Than You Think

Harvard Business Review once found that organisations lose an average of 530,000 workdays a year due to decision paralysis in management layers. Translate that into revenue, culture, and lost market share, and it becomes clear: indecision is not neutral. It is an active drain.

In our coaching work, we often see leaders who are decisive in crises yet leak value in the in-between. The silent “maybe” moments - “Let’s revisit this later”, “I’m not sure yet”, “Let’s see how it plays out” - cost them both momentum and credibility.

The truth: your people, partners, and even your competitors are paying attention. When you hesitate, someone else advances.

The Indecision Cost Framework

We have developed what we call the Indecision Cost Framework, a way to calculate and confront the compound effect of delayed choices. It has four elements:

  1. The Time Tax

  2. The Opportunity Erosion

  3. The Energy Drain

  4. The Cultural Signal

Let’s walk through each with examples.

1. The Time Tax

Every “maybe” stretches the decision cycle. A three-week delay in approving a marketing campaign can mean missing the peak buying season. A six-month stall on a systems upgrade can mean staff spending thousands of hours on manual workarounds.

Reflection prompt: Which of your current “pending” decisions is already past its original deadline?

Micro-action: Pick one overdue decision and either move it to “yes” or “no” within 48 hours.

2. The Opportunity Erosion

Opportunities rarely wait. Competitors, customers, or shifting market dynamics claim them. Think of a high-potential hire: taking two months to confirm an offer while HR circles approvals may lose the candidate. The lost upside is often larger than the cost of rushing imperfectly.

Reflection prompt: Where has a delay cost you more upside than the risk you were trying to avoid?

Micro-action: Set a “decision expiry date” whenever new opportunities arise.

3. The Energy Drain

Undecided items are not neutral; they take up space in your cognitive bandwidth. That product partnership you “still need to think about” shows up every morning as background noise. Multiply this by ten decisions, and your mental RAM is clogged.

Reflection prompt: Which three decisions consume the most mental energy despite not moving forward?

Micro-action: Use a “decision parking lot” - if you will not address it this quarter, remove it from your mental loop and calendar a revisit date.

4. The Cultural Signal

This is the least visible and most corrosive. When leaders consistently stall, teams learn that speed does not matter. Initiative slows. Meetings spiral. People start protecting themselves with more memos, more approvals, more delays.

Reflection prompt: What silent lesson is your decision pace teaching your team right now?

Micro-action: In your next team meeting, model fast clarity on one decision, even if imperfect, to signal pace matters.

From Stalling to Momentum: A Practical Shift

How do you move from chronic “maybe” to disciplined decision-making? We recommend applying what we call the Decision Velocity Loop. It has three steps:

  1. Set Decision Timelines Explicitly
    Never leave a decision open-ended. Define when it will be made and by whom.

  2. Use Default Positions
    If no decision is made by X date, what is the default? This prevents inertia from masquerading as safety.

  3. Debrief Consequences, Not Just Outcomes
    Review not only what decision was made but what delay cost you. That audit reinforces urgency in the next cycle.

Pro Tip: When in doubt, assign a decision “owner”, not a committee. Accountability accelerates clarity.

Common Traps We See Leaders Fall Into

  1. The False Search for Certainty
    Waiting until you know everything usually means you know too late. Remedy: decide with 70% of the data.

  2. The Politeness Delay
    Avoiding a tough “no” by keeping someone waiting. Remedy: a fast “no” is kinder than a stretched silence.

  3. The Strategic Stall
    Dressing up avoidance as “monitoring the environment”. Remedy: separate genuine sensing from procrastination.

  4. The Perfectionist’s Freeze
    Believing one wrong move is catastrophic. Remedy: reframe - decisions can often be adjusted, indecision cannot.

Your Executive Decision Audit

Take 10 minutes today:

  • List the top 5 decisions currently “in limbo” under your watch.

  • For each, estimate:


    • Days delayed

    • Revenue or cost impact

    • Energy consumed (1-10 scale)

    • Cultural ripple (low/medium/high)

  • Add them up. That’s your Indecision Bill.

Once you see the figure, the cost of “maybe” is no longer invisible.

Executive Reflection Corner

Prompt 1: If my team made decisions at twice the current speed, what would be different in our performance one year from now?
Prompt 2: Which single “maybe” from the last six months do I most regret, and what would have been the bold alternative?

The Value of Decisive Practice

The compounding effect of “maybe” is real, but so is the compounding effect of disciplined decisiveness. Leaders who practice faster clarity see measurable benefits: shorter cycle times, bolder teams, and reputations for reliability. Incremental improvements in decision velocity add up to exponential cultural and financial returns.

Your Next Strategic Move

This week, conduct your Decision Audit. Identify the one stalled decision with the highest cost. Decide - yes or no - and communicate it clearly. That single act can set a new pace for your organisation.

Team SHIFT

Summary

The Compound Effect of 'Maybe': How Indecision Is Costing You Everything

Decision Making
|

Every leader we know can recall a decision they delayed too long. The expansion project that missed its window. The hire they hesitated on until another company swooped in. The personal health choice that drifted for years until it demanded crisis-mode attention. Each one of those “maybes” had a price tag. The problem is, we rarely tally it.

When we treat indecision as harmless, we overlook how it compounds. Like unpaid interest, small stalls accumulate into heavy liabilities on our leadership ledger.

Why This Matters More Than You Think

Harvard Business Review once found that organisations lose an average of 530,000 workdays a year due to decision paralysis in management layers. Translate that into revenue, culture, and lost market share, and it becomes clear: indecision is not neutral. It is an active drain.

In our coaching work, we often see leaders who are decisive in crises yet leak value in the in-between. The silent “maybe” moments - “Let’s revisit this later”, “I’m not sure yet”, “Let’s see how it plays out” - cost them both momentum and credibility.

The truth: your people, partners, and even your competitors are paying attention. When you hesitate, someone else advances.

The Indecision Cost Framework

We have developed what we call the Indecision Cost Framework, a way to calculate and confront the compound effect of delayed choices. It has four elements:

  1. The Time Tax

  2. The Opportunity Erosion

  3. The Energy Drain

  4. The Cultural Signal

Let’s walk through each with examples.

1. The Time Tax

Every “maybe” stretches the decision cycle. A three-week delay in approving a marketing campaign can mean missing the peak buying season. A six-month stall on a systems upgrade can mean staff spending thousands of hours on manual workarounds.

Reflection prompt: Which of your current “pending” decisions is already past its original deadline?

Micro-action: Pick one overdue decision and either move it to “yes” or “no” within 48 hours.

2. The Opportunity Erosion

Opportunities rarely wait. Competitors, customers, or shifting market dynamics claim them. Think of a high-potential hire: taking two months to confirm an offer while HR circles approvals may lose the candidate. The lost upside is often larger than the cost of rushing imperfectly.

Reflection prompt: Where has a delay cost you more upside than the risk you were trying to avoid?

Micro-action: Set a “decision expiry date” whenever new opportunities arise.

3. The Energy Drain

Undecided items are not neutral; they take up space in your cognitive bandwidth. That product partnership you “still need to think about” shows up every morning as background noise. Multiply this by ten decisions, and your mental RAM is clogged.

Reflection prompt: Which three decisions consume the most mental energy despite not moving forward?

Micro-action: Use a “decision parking lot” - if you will not address it this quarter, remove it from your mental loop and calendar a revisit date.

4. The Cultural Signal

This is the least visible and most corrosive. When leaders consistently stall, teams learn that speed does not matter. Initiative slows. Meetings spiral. People start protecting themselves with more memos, more approvals, more delays.

Reflection prompt: What silent lesson is your decision pace teaching your team right now?

Micro-action: In your next team meeting, model fast clarity on one decision, even if imperfect, to signal pace matters.

From Stalling to Momentum: A Practical Shift

How do you move from chronic “maybe” to disciplined decision-making? We recommend applying what we call the Decision Velocity Loop. It has three steps:

  1. Set Decision Timelines Explicitly
    Never leave a decision open-ended. Define when it will be made and by whom.

  2. Use Default Positions
    If no decision is made by X date, what is the default? This prevents inertia from masquerading as safety.

  3. Debrief Consequences, Not Just Outcomes
    Review not only what decision was made but what delay cost you. That audit reinforces urgency in the next cycle.

Pro Tip: When in doubt, assign a decision “owner”, not a committee. Accountability accelerates clarity.

Common Traps We See Leaders Fall Into

  1. The False Search for Certainty
    Waiting until you know everything usually means you know too late. Remedy: decide with 70% of the data.

  2. The Politeness Delay
    Avoiding a tough “no” by keeping someone waiting. Remedy: a fast “no” is kinder than a stretched silence.

  3. The Strategic Stall
    Dressing up avoidance as “monitoring the environment”. Remedy: separate genuine sensing from procrastination.

  4. The Perfectionist’s Freeze
    Believing one wrong move is catastrophic. Remedy: reframe - decisions can often be adjusted, indecision cannot.

Your Executive Decision Audit

Take 10 minutes today:

  • List the top 5 decisions currently “in limbo” under your watch.

  • For each, estimate:


    • Days delayed

    • Revenue or cost impact

    • Energy consumed (1-10 scale)

    • Cultural ripple (low/medium/high)

  • Add them up. That’s your Indecision Bill.

Once you see the figure, the cost of “maybe” is no longer invisible.

Executive Reflection Corner

Prompt 1: If my team made decisions at twice the current speed, what would be different in our performance one year from now?
Prompt 2: Which single “maybe” from the last six months do I most regret, and what would have been the bold alternative?

The Value of Decisive Practice

The compounding effect of “maybe” is real, but so is the compounding effect of disciplined decisiveness. Leaders who practice faster clarity see measurable benefits: shorter cycle times, bolder teams, and reputations for reliability. Incremental improvements in decision velocity add up to exponential cultural and financial returns.

Your Next Strategic Move

This week, conduct your Decision Audit. Identify the one stalled decision with the highest cost. Decide - yes or no - and communicate it clearly. That single act can set a new pace for your organisation.

Team SHIFT

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